Infrastructure and deliverability
You probably don't ever think about things like fully redundant servers, enterprise class delivery engines and deliverability expertise, right? Luckily for you, we can't get enough of it. All you need to know is, we've got you covered.
Maintaining a good sender reputation
Today, the most important factor in the delivery of your email is your sender reputation. If ISP's don't know you or don't like what you're sending, you won't be invited back. We're constantly working to ensure you can piggyback off our great reputation and give your campaigns the best chance of reaching the inbox.
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Human approval process |
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ISP feedback loop integration | |||
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Before they can send a single campaign, every new customer is reviewed by our team to ensure they meet our comprehensive criteria covering permission, email content, privacy and much more. |
The system is integrated into the feedback loop of ISP’s like Yahoo, Hotmail and AOL. It can detect if a subscriber marks you as spam, and remove them from your list automatically. | |||||
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Email authentication |
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Smart bounce and complaint handling |
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Email authentication allows our customers to prove they are who they say they are. Using technologies like Sender ID and DomainKeys/DKIM you can protect your reputation and improve the chances of getting delivered. |
We automatically detect different types of bounces and react accordingly. Undeliverable addresses are removed immediately, temporary fails are given additional chances before removal based on best practice. |
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Best practice built in |
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3rd party deliverability monitoring |
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We support confirmed opt-in for all susbcriber lists, include a single click unsubscribe link in all campaigns and allow you to maintain your own subscription through preference centers. |
The system is using a number of third party tools to monitor inbox delivery to dozens of the leading ISP’s allowing it to spot potential delivery issues and react immediately. |
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Reliable, secure server environmentTo keep your data safe,
secure and always available the system is hosted in
a state-of-the-art redundant server cluster in a
fully managed, world class data center. All
sensitive data is stored on servers behind a
constantly maintained firewall using the same level
of encryption as many banks. |
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World class data center |  |
Serious about data security | |||
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US-based data center is monitored 24x7 for all aspects of operational security and performance. It is also equipped with state-of-the-art security such as biometrics and sensors for intrusion detection. |
All sensitive data is stored on servers behind a constantly maintained firewall. Our database servers are secured by additional access restrictions, and more sensitive data is encrypted. |
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Smart redundancy |  |
Strict privacy policy | |||
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We have redundancy at every layer of the application to ensure a smooth recovery in the event of any type of hardware failure. All data is also securely backed up offsite for the unlikely event of a system-wide failure. |
Our strictly enforced privacy policy ensures your data is never shared with third parties and is kept safe and secure at all times. Only limited staff have access to your account in order to provide support. |
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You’ll
only have to pay when you start sending larger campaigns. The system is 100%
free to use for small campaigns of 5 or less recipients.
